
Stanley Mitchel
Morro – A Xampla Brand
Paper, but Better – High Performance Natural Coatings
In the Autumn of 2023, Xampla launched its new brand, Morro. Morro brings to the market sustainable, next-generation materials that are plant-based, strong and fully biodegradable. Morro’s high-performance, plant-based material offers brands a drop-in replacement for the most polluting plastics, without the need for any chemical crosslinking. Working with Gousto, we created the world’s first edible stock cube wrapper. This breakthrough innovation enables brands to replace plastic, whilst offering consumers a unique experience: packaging they can eat!